Retirement news
Financial silver surfers serving themselves
2 May, 2007
Retired men and women in Britain are becoming increasingly competent online, helping themselves to 'self serve' financial products
Steve Ashton, chief executive of Saga Personal Finance, said there were a lot of people online within its target market and the numbers were growing every month.
He suggested that broadband usage was on the up, adding that "silver surfers really are here to stay".
Ashton also revealed that retired people were using the extra time they had to familiarise and educate themselves on shares and other aspects of finance: "If you make a service available online that does inform and does educate then people will self serve."
"Whatever your online interest is – it is a fantastic tool to allow you to educate yourself. This is us just using our fantasy share dealing game to build on that acceptance and that desire from the customer base that we target and where they are prepared to spend the time educating themselves."
Age Concern launched its Digital Inclusion Network this week, which aims to plug the gap in opportunities for older people to learn how to use Information and Communication Technology.
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